My approach
I work in the space between what is and what could be. The edges of industries, where uncertainty and possibility collide, are where I thrive. My work is about seeing beyond the obvious, challenging the expected, and designing futures that matter.
Through strategy, innovation, and foresight, I help businesses sharpen their instincts and build resilience in a world that never stands still. My approach is intuitive yet structured—provoking new perspectives while ensuring ideas translate into tangible impact.
Past and future, structure and chaos, intuition and analysis—this is where I build. I shape ideas at the intersections, where patterns emerge, concepts evolve, and transformation begins.
I don’t predict trends. I decode them. I don’t follow change. I orchestrate it. My work is about crafting narratives that reshape industries, designing strategies that break patterns, and helping businesses embrace the unknown with confidence.
Beyond work, I find clarity in the raw simplicity of outdoor cooking—where fire, flavour, and the act of creating something tangible pull me from thought into action, from abstraction into the present moment. This balance fuels my creativity and sharpens my ability to see the unseen. I also chase moments of wonder—through travel, great food, and experiencing the world through my children’s eyes.